Playtech Partners with Rush Street Interactive to Expand in North America

Playtech has strengthened its presence in the North American market through a strategic partnership with Rush Street Interactive, Inc. (RSI). The collaboration, which was officially announced on 10 September 2024, introduces Playtech’s renowned games to the BetRivers platform across multiple U.S. states, including New Jersey, Michigan, and Pennsylvania.

Thanks to this deal, Playtech’s diverse range of content, including slots, table games, and live dealer experiences, went live on RSI’s platforms. The agreement also extends to Mexico and Ontario, reflecting Playtech’s ambitious expansion plans across the Americas.

Fruitful Cooperation

Playtech’s live dealer games are streamed directly from its cutting-edge studios located in New Jersey, Michigan, and Pennsylvania, ensuring players in these regions receive top-tier gaming experiences.

Playtech’s COO, Shimon Akad, shared the excitement, remarking:

“The launch of Playtech’s game content partnership with RSI is a great moment as we build our presence across North America with new content. Our ability to collaborate and distribute content to RSI, an industry-leading operator, is essential to Playtech’s success.”

Richard Schwartz, CEO of RSI, expressed enthusiasm for the collaboration, pointing out that the addition of this casino content from Playtech will help them fulfill the company’s mission, which is to become a leading online operator across the Americas.

Expanded Content for U.S. Players

Under the partnership, Playtech is delivering a broad portfolio of casino games tailored to the tastes of U.S. players. This includes a mix of popular slots, engaging table games, and immersive game shows, all designed to offer top-quality gambling entertainment. Integrating these games on BetRivers further enhances RSI’s ability to provide an innovative and varied gaming experience to its customers.

The collaboration between Playtech and RSI is already showing positive results, as the games have been well-received across the regulated markets in North America. Players in New Jersey, Michigan, Pennsylvania, Mexico and Ontario can now access Playtech’s cutting-edge content on the BetRivers platform, underscoring the strong demand for Playtech’s products in these markets.

Future Expansion Plans in Latin America

While the initial focus is on North America, Playtech and RSI are already planning to expand their partnership into Latin America, starting with the RushBet platform. The companies aim to provide a seamless and integrated experience to players across multiple regions.

Playtech has previously demonstrated its ability to cater to Spanish-speaking markets with products like Super Spin Roulette. This expansion into Latin America aligns with RSI’s broader strategy of growing its presence in the region.

RSI has a strong track record in Latin America. It was the first U.S.-based operator to gain market access in Colombia in 2018. RSI has since expanded to Mexico in 2022 and recently launched operations in Peru in 2024 under the RushBet brand. This partnership with Playtech will allow RSI to offer an even more robust gaming portfolio as it continues to grow its Latin American footprint.

Recently, Rush Street announced its enhanced iRush Rewards Loyalty Program to take the players’ experience to an even higher level. Making it more straightforward for consumers to earn and redeem rewards, the company expanded the range of perks included to encom luxury gifts, complimentary cruises and much more.

Source:

“Playtech partners with Rush Street Interactive as it broadens reach of its game content across North America via BetRivers & RushBet platforms”, playtech.com, September 10, 2024.